Higher-Ed Marketing Magazine by Ubrik
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Marketer
Higher education marketing in the UAE deserves its own conversation. UniMarketer is that conversation: leadership perspectives, enrolment strategy and brand thinking from the people shaping it.
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2
edition-02
October 2026
What Actually Drives Enrolments Today?
The Culture Behind the Brand with Alanood Aldhaher
An alumna turned brand leader on what marketing can't create, plus distinctiveness, the September number, reaching Chinese students and agentic AI.
4 | School Spirit: The Culture Behind the Brand | Leadership Lens; 14 | Stop Trying to Be the Best | Brand; 26 | The September Number | Enrolment; 38 | Unlocking China | Recruitment; 50 | Agentic AI & Enrolment | Technology; 62 | The Room Higher Education Was Missing | Community
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1
edition-01
June 2026
Growth Isn't a Campaign
Moe Kamal Jr. on why clarity, alignment and confidence are the real enrolment strategy
Why clarity, alignment and confidence are becoming the real enrolment strategy, plus brand as a growth lever and what makes students decide.
4 | What Universities Get Wrong About Growth | Leadership Lens; 10 | Before They Bounce | Digital; 20 | Brand as a Growth Lever | Brand; 24 | Read the Room | Strategy; 36 | What Makes Students Decide? | Research; 42 | The Pause Wasn't the End | Perspective
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