Navigating the crowded education space takes more than just a traditional approach. With prospective students researching online, engaging on social platforms, and looking for real-time information, a modern marketing plan is essential. An agency focused on university marketing understands this shift and can help create strategies that cut through the noise.
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Every student is different, but all want to feel that their university choice aligns with their future goals. We help your institution stand out and build relationships that convert. Here's how we do it:
Through digital advertising, we ensure your school reaches the right audience at the right time. Whether via search ads, social media platforms, or email marketing, we make sure you're visible where it matters.
Social media isn’t just for brand awareness; it’s a way to connect. We craft campaigns that drive engagement and allow prospective students to connect with your institution on a more personal level.
From blog posts to webinars and videos, we produce content that showcases your university’s strengths, campus life, and unique programs. This builds trust and encourages potential students to take action.
Your university needs to be easy to find when prospective students search for relevant information. We optimize your site so that when they search for courses or information, your school ranks high.
We create systems that capture leads effectively. From downloadable resources to webinar registrations, we make it easy for students to engage. Once they show interest, we nurture those leads, guiding them toward application submission.
We don’t guess; we measure. Every campaign is analyzed for performance, ensuring we’re optimizing for the best outcomes. Every dollar spent contributes to a more engaged audience and ultimately higher conversions.
Step 1: We learn about your unique selling points—whether that’s your location, your programs, or the student experience you provide.
Step 2: We assess your existing marketing efforts and identify areas where we can enhance visibility.
Step 3: We create a strategy that aligns with your goals and addresses the challenges of today’s student.
Step 1: Develop a customized marketing plan that targets the students you want to enroll, whether through organic content, paid ads, or community engagement.
Step 2: Craft engaging and personalized messaging that reflects your school’s values, strengths, and the benefits of attending.
Step 3: Focus on the right platforms for your target audience—whether it’s social media, search engines, or educational portals.
Step 1: LImplement the strategy across multiple channels, from email to social media to content marketing.
Step 2: Ensure a consistent message that aligns with your university’s mission and values.
Step 3: Analyze results in real-time to make adjustments that maximize performance and engagement.
Step 1: Track results and refine campaigns to keep improving reach and engagement.
Step 2: Test different approaches and continuously optimize for the best possible outcomes.
Step 3: Provide regular reports to ensure transparency and measure success.
Optimizing performance across marketing and admissions for a Dubai university.
Marketing Efficiency increased by 25% in the first year and dropped CAC by half resulting in higher enrollments. This was achieved through a comprehensive Sales & Marketing alignment on HubSpot CRM, optimizing ad platforms across campaigns, automated lead nurturing, creation of live reporting dashboards and more.
Return on Investment
Reduction in Marketing Spends
Increase in efficiency
We know what it takes to build a strong presence for universities. Our expertise in digital marketing for higher education ensures that your school’s brand stays relevant and visible.
We don’t take a one-size-fits-all approach. Our strategies are customized to meet the unique needs of your university, ensuring you attract the right students.
Our team has experience working with various universities to improve their digital presence, drive traffic, and boost enrollments. We know what works.
We believe in performance. Our goal is to drive measurable results through every campaign, ensuring your marketing efforts are continuously delivering value.
From content creation to lead nurturing to advertising, we handle every aspect of your digital marketing strategy, allowing you to focus on delivering an exceptional student experience.
Ubrik targets prospective students effectively by analyzing their demographics, academic interests, online behaviors, and career aspirations. We use this data to segment audiences and deliver personalized messaging through relevant channels, ensuring higher engagement and conversion rates.
Yes, Ubrik can help improve your university’s search engine ranking. We employ search engine optimization techniques, including keyword research, on-page optimization, content strategy, and link building, to enhance your website's visibility in search results and attract more organic traffic.
Ubrik creates various types of content for university marketing, such as blog posts, articles, videos showcasing campus life and academic programs, infographics highlighting key statistics, testimonials from current students and alumni, virtual tour experiences, and downloadable guides for prospective students.
Ubrik measures success in university marketing campaigns through key performance indicators aligned with your goals. These can include website traffic, lead generation (inquiries and applications), enrollment numbers, social media engagement, brand mentions, and the overall return on investment of marketing activities.
Yes, Ubrik assists with both undergraduate and graduate student recruitment. We develop tailored strategies that address the specific needs and interests of each group, utilizing appropriate channels and messaging to attract qualified candidates to your programs.
Ubrik manages social media campaigns for universities by developing content strategies, creating engaging posts, running targeted advertising campaigns, managing online communities, monitoring brand mentions, and analyzing performance to optimize reach and engagement with prospective students.
Yes, Ubrik handles online reputation management for educational institutions. We monitor online reviews and social media discussions, develop strategies to encourage positive feedback, and implement protocols to address and resolve negative comments professionally, safeguarding your institution's image.
Ubrik generates leads for prospective students through various methods, including targeted digital advertising, creating valuable content that requires contact information for access, optimizing website forms for inquiries, running social media lead generation campaigns, and leveraging virtual events and webinars to capture interest.
Ubrik team went above and beyond to present several ideas over and above the brief we had given them.They also look beyond the scope of work on how to improve, everything within the system from admissions to alumni to recruitment.
Rania Itani
Head of Marketing & Business Development
The University of Manchester
