[ SEO for Higher Education]

Scale Organic Traffic With Specialized SEO for Educational Institutes

Fill your admissions pipeline with our SEO services for higher education by identifying what students search for on Google and other search engines in their journey.
Start with a FREE Expert Consultation

15+

Years of experience

20+

Education brands served in the GCC region

40,000+

Enrollments delivered

Your All-in-One SEO Toolbox for Education Marketing

Let us handle your SEO campaigns so you can focus on what matters most – educating and inspiring the next generation.

1

On-Page SEO

On-page optimization for higher education institute websites focuses on enhancing content relevance, improving user experience, and boosting search engine rankings.

Key elements include keyword-rich content, optimized meta tags, structured data, mobile responsiveness, and fast load times, all tailored to attract prospective students and increase enrollments.

2

Off-Page SEO

Off-page optimization for education institute websites centers on building authority and credibility through quality backlinks, social media engagement, and online reputation management.

By leveraging guest posts, partnerships, and content sharing, these strategies enhance visibility, attract prospective students, and strengthen the institution's online presence.

3

Technical SEO

Technical SEO ensures optimal search engine performance through site speed enhancements, secure HTTPS protocols, mobile-friendliness, and proper indexing.

By addressing issues like crawl errors, structured data, and XML sitemaps, these strategies improve visibility, user experience, and search rankings, driving more student inquiries.

4

Content-Driven SEO

Content-driven SEO for education institute websites focuses on creating high-quality, relevant content that answers prospective students' queries.

By integrating targeted keywords, optimizing blogs, course descriptions, and landing pages, this approach enhances search rankings, drives organic traffic, and boosts student engagement and enrollment rates.

5

Website Audit

A website audit thoroughly evaluates site performance, identifying issues in SEO, user experience, content quality, and technical aspects.

This comprehensive analysis provides actionable insights to enhance site functionality, improve search rankings, and increase student engagement and inquiries.

6

SEO KPIs Tracking & Reporting

SEO KPIs tracking and reporting for education institute websites focus on monitoring key metrics like organic traffic, keyword rankings, conversion rates, and user engagement.

Regular, detailed reports provide actionable insights, helping institutions refine strategies, improve visibility, and drive higher student enrollments.

Case studies

ROI Driven Higher Education Marketing SEO Campaigns

We partnered with a leading university in Dubai and started working on their website's SEO. We helped them rank for search queries which students were mostly searching for that ended up in significant increase in their organic traffic and conversions.

20X

Returns on SEO Campaign investment

220%

Increase in organic traffic in one year

60%

Increase in conversions from organic traffic

Talk to us to learn more
[ Case studies ]

Tracking Ad Clicks to Counting Packed Classrooms

Our collaboration with a renowned international university in the Middle East contributed to their enrollment marketing. By mapping out the student journey and deploying Google, Meta, LinkedIn, and programmatic ads, along with an SEO overhaul and a complete website revamp, we achieved a remarkable increase in student engagement and enrollments.

20%

Increase in organic traffic in just 6 months

30%

Contribution to overall student enrollments

60%

Reduction in cost per lead

Talk to us to learn more

Why Partner With Us for SEO

Our unique approach at Ubrik ensures your SEO campaigns are targeted, effective, and perfectly aligned with your goals.

Growth Strategy First

We start with a custom growth strategy and competitive audit to align every action with your institution’s vision and give you a competitive advantage.

Targeted Audience reach

Through in-depth keyword research and audience mapping, our SEO for higher education ensures your website reach the right people at the right time.

Real-time Performance Tracking

Our live dashboards provide real-time insights into campaign performance, making us a top choice for a SEO agency for higher education.

Constant Optimization

We continuously improve your key metrics through rigorous A/B testing and optimization processes, thus ensuring better results over time.

Conversion-focused Assets

Our team designs and develops landing pages and creative assets focused on conversions, turning visitors into leads and students.

Dedicated Team & Comprehensive Support

You’ll get a team of five experts, weekly strategic meetings, and end-to-end support to help you scale enrollments, making us the preferred SEO agency for universities.

[ Testimonials ]

Hear it from our partners

“When we were looking for a digital partner, we were looking for someone to come on board and help us with our digital advertising and to bring on more qualified leads at a better price in terms of media spend. So when we first met UBRIK, we knew right away that they were the right partners for us and it is because of their team. All of their team went above and beyond to present several ideas over and above the brief that we had given them. And every single promise that they have made to us, they have come through on so far.”

Rania Itani
University of Manchester

“It’s the transparency and clarity of work that we have had with Ubrik, which we have not seen with other agencies. We have worked with quite a few alternatives, including some big names and alot of money, but none have been as successful as Ubrik.”

Osaid Azeem
Candian University

“We worked with multiple marketing agencies and most of the time it was work on quantity of the leads and little emphasis was given to the quality of the leads. Once we started working with Ubrik, we saw the quality of the leads jump way higher even though the quantity came down leading to much better results in terms of conversion.”

Veena Shailaja
Al Ghurair University

Frequently asked

What are the most important SEO KPIs for higher education websites?

Key SEO KPIs for higher education websites include organic traffic, keyword rankings, conversion rates (inquiries or applications), bounce rates, and user engagement metrics. Tracking these KPIs helps institutions refine their SEO strategies, ensuring consistent improvement in visibility and student enrollments.

How much time it will take for an education website to rank on their program specific keywords?

The time it takes for an education website to rank on program-specific keywords can vary, typically ranging from 3 to 6 months. Factors influencing this include the competitiveness of the keywords, the quality of on-page and off-page SEO, content relevance, and the website's existing authority. Consistent SEO efforts and high-quality content can expedite the process.

What factors to consider when you want hire SEO agency for your education institute?

When hiring an SEO agency for your education institute, consider their experience in the education sector, proven success in improving search rankings, and a deep understanding of education-specific challenges. Evaluate their expertise in content creation, technical SEO, and local SEO. Additionally, ensure they offer transparent reporting, clear communication, and a customized strategy aligned with your institution's goals.

How does Ubrik ensure that SEO campaigns align with my institution's brand messaging?

We ensure alignment by collaborating closely with your team to understand your brand, values, and messaging. Our creative and content team develops copy and visuals that reflect your unique identity, and regular strategic meetings ensure continuous feedback and alignment. This approach guarantees that our SEO campaigns reinforce your brand and communicate your strengths to prospective students.

What is Ubrik's pricing model for SEO services?

Ubrik follows a flat retainer fee model, providing transparency and flexibility. Unlike other agencies, our fees are not linked to your budget spend, allowing you to scale your SEO campaigns anytime without hidden costs. This transparent pricing helps you budget for marketing spend. We offer multiple payment options and discounts, including end-of-month, beginning-of-month, and quarterly payments, to fit your financial planning needs.