With the increase in educational options, schools face intense competition. Traditional methods may not cut through the noise anymore. To connect with prospective families and maintain a positive reputation, schools need a solid digital marketing strategy. That’s where we come in.
Grow Enrollments Now
We specialize in creating custom marketing strategies that attract students and improve enrollment rates. Here’s how we can help you:
We design ad campaigns specifically targeting parents and students. Whether through Facebook, Google, or local publications, we make sure your message reaches the right audience.
From social media posts to blog articles and videos, we produce content that speaks to both current and prospective families. This helps build credibility and attract the attention of your target audience.
Managing your school’s presence on social media is crucial. We handle everything, from content creation to engagement, ensuring your school is actively engaging with the community.
Your website is often the first impression families get. We ensure it ranks well on search engines, so parents can find you easily and learn more about your school.
Our strategies focus on capturing leads and keeping them engaged. Whether through targeted ads or lead magnets, we generate interest and nurture it to convert into enrollment.
A positive online presence is key. We monitor and manage reviews and feedback, helping you maintain a strong, trusted reputation in the community.
Step 1: We begin by understanding your goals, target audience, and what makes your school unique.
Step 2: Analyze your current marketing efforts and identify areas for improvement.Analyze your current digital presence to identify strengths and weaknesses.Review your existing marketing channels and past lead generation efforts.
Step 3: Develop a strategy that aligns with your enrollment goals and community engagement.
Step 1: We create a plan that focuses on what works for your school—whether that’s digital ads, content marketing, or social media.
Step 2: Craft messaging that resonates with parents and highlights what your school offers.
Step 3: Choose the right platforms to make sure your marketing efforts reach the audience that matters most.
Step 1: Launch your marketing campaigns across targeted channels, ensuring your message is consistent and professional.
Step 2: Track the performance of each campaign to see what’s working and adjust as needed.
Step 3: Use data to continuously improve and refine the strategy.
Step 1: Regularly evaluate the effectiveness of campaigns and content.
Step 2: Make data-driven adjustments to improve lead generation and engagement.
Step 3: Refine tactics to ensure your marketing remains effective and relevant.
Optimizing performance across marketing and admissions for a Dubai university.
Marketing Efficiency increased by 25% in the first year and dropped CAC by half resulting in higher enrollments. This was achieved through a comprehensive Sales & Marketing alignment on HubSpot CRM, optimizing ad platforms across campaigns, automated lead nurturing, creation of live reporting dashboards and more.
Return on Investment
Reduction in Marketing Spends
Increase in efficiency
We know how important it is for schools to stand out. Our experience working with educational institutions means we understand what works, and what doesn’t. Here’s why schools trust us:
We take the time to understand your school’s goals and develop a marketing plan specifically suited to your needs.
Our team has worked with schools, both big and small, helping them build strong marketing strategies that boost enrollment and engagement.
We’re not about fluff. We’re about results. From increasing website traffic to generating more inquiries, we measure success in real, actionable terms.
From content creation to reputation management, we offer a full suite of services that ensure your school’s marketing is on point across all channels.
Ubrik provides a variety of services for schools, including digital advertising to reach prospective families, content creation to showcase the school's strengths, search engine optimization to improve online visibility, social media management for community engagement, and email marketing for communication and nurturing inquiries.
Ubrik generates leads for schools through targeted online advertising, engaging content that attracts interested parents, search engine marketing to capture those actively looking for schools, social media campaigns to build awareness and interest, and optimized website lead capture forms.
Ubrik measures the success of school marketing efforts using metrics such as inquiry form submissions, website traffic from target demographics, engagement on social media platforms, attendance at virtual or in-person events, and ultimately, enrollment numbers.
Yes, Ubrik assists with managing a school's social media presence. This includes developing engaging content calendars, creating posts, managing interactions with the community, running targeted advertisements, and analyzing performance to optimize outreach.
Ubrik handles online reputation management for schools by monitoring online reviews and mentions, developing strategies to encourage positive feedback, and implementing plans to address and mitigate negative comments professionally and effectively.
Ubrik can assist with content creation for school websites and blogs. This includes developing informative and engaging content that highlights the school's unique offerings, academic programs, extracurricular activities, and school culture, aimed at attracting prospective families.
Ubrik targets prospective parents and students by analyzing demographic data, interests, online behavior, and the specific needs and desires of families seeking educational options. We then tailor messaging and channel selection to reach these specific groups effectively.
Ubrik's school marketing approach is distinct due to our understanding of the unique dynamics of the education sector at the primary and secondary levels. We combine marketing expertise with insights into parental decision-making processes and the factors that influence school choice, leading to more effective and resonant campaigns.
Ubrik team went above and beyond to present several ideas over and above the brief we had given them.They also look beyond the scope of work on how to improve, everything within the system from admissions to alumni to recruitment.
Rania Itani
Head of Marketing & Business Development
The University of Manchester
