[ Paid Advertising for Higher Education]

Turn Student Interest Into Applications With Targeted Ad Campaigns

Drive your admissions pipeline with Ubrik's PPC services for higher education, expertly guiding prospective students from interest to enrollment with a focused approach.
Start with a FREE Expert Consultation


Years of experience


Education brands served in the GCC region


Enrollments delivered

Your All-in-One PPC Toolbox for Education Marketing

Let us handle your ad campaigns so you can focus on what matters most – educating and inspiring the next generation.


Search Ads

We utilize keyword research and competitor analysis to create search ads that boost your institution's visibility and drive more qualified student traffic.

We specialize in:

  • Google Ads
  • Bing Ads
  • Youtube Search Ads

Social Ads

Design social media campaigns that connect with prospective students, to create meaningful engagement on platforms like Facebook and Instagram.

We specialize in:

  • Meta Ads
  • Linkedin Ads
  • Twitter Ads
  • TikTok Ads
  • Snapchat Ads

Video Advertising

Our experts create high-quality videos that tell your institution’s story just to capture attention, engage and inspire students to enroll.

We specialize in:

  • Youtube Ads
  • Social Media Video Ads (Facebook, Instagram, LinkedIn)
  • Pre-Roll and Mid-Roll Ads

Programmatic Advertising

Advanced algorithms and real-time bidding to efficiently target the right audience, ensuring high engagement and cost-effectiveness.

We specialize in:

  • Display Advertising
  • Native Advertising

Mobile App Advertising

We promote app installs and drive user engagement to keep your institution accessible and relevant to on-the-go students.

We specialize in:

  • In App Advertising
  • Mobile Display Ads
  • App Install Campaigns

CRM & Retargeting Ads

Our team uses CRM data to create personalized, timely ads that re-engage prospective students and nurture them through the enrollment process.

We specialize in:

  • Dynamic Retargeting
  • Email Retargeting
  • Cross Channel Retargeting
Case studies

Tracking Ad Clicks to Counting Packed Classrooms

We partnered with a leading university in Dubai, leveraging Google, Meta, LinkedIn, and programmatic ads across 50 countries for their 2023 intake. Our customized dashboards provided clear ROI insights on the ad campaigns and altogether, it helped them secure their top KHDA ranking for the second consecutive year.


Returns on digital marketing investment


YoY reduction in marketing spend in the first year


Contribution to overall student enrollments

Talk to us to learn more
[ Case studies ]

Tracking Ad Clicks to Counting Packed Classrooms

Our collaboration with a renowned international university in the Middle East contributed to their enrollment marketing. By mapping out the student journey and deploying Google, Meta, LinkedIn, and programmatic ads, along with an SEO overhaul and a complete website revamp, we achieved a remarkable increase in student engagement and enrollments.


Increase in organic traffic in just 6 months


Contribution to overall student enrollments


Reduction in cost per lead

Talk to us to learn more

Why Partner With Us

Our unique approach at Ubrik ensures your campaigns are targeted, effective, and perfectly aligned with your goals.

Growth Strategy First

We start with a custom growth strategy and competitive audit to align every action with your institution’s vision and give you a competitive advantage.

Targeted Audience reach

Through in-depth keyword research and audience mapping, our PPC for higher education ensures your ads reach the right people at the right time.

Real-time Performance Tracking

Our live dashboards provide real-time insights into campaign performance, making us a top choice for a PPC agency for higher education.

Constant Optimization

We continuously improve your key metrics through rigorous A/B testing and optimization processes, thus ensuring better results over time.

Conversion-focused Assets

Our team designs and develops landing pages and creative assets focused on conversions, turning visitors into leads and students

Dedicated Team & Comprehensive Support

You’ll get a team of five experts, weekly strategic meetings, and end-to-end support to help you scale enrollments, making us the preferred ads agency for universities.

[ Testimonials ]

Hear it from our partners

“When we were looking for a digital partner, we were looking for someone to come on board and help us with our digital advertising and to bring on more qualified leads at a better price in terms of media spend. So when we first met UBRIK, we knew right away that they were the right partners for us and it is because of their team. All of their team went above and beyond to present several ideas over and above the brief that we had given them. And every single promise that they have made to us, they have come through on so far.”

Rania Itani
University of Manchester

“It’s the transparency and clarity of work that we have had with Ubrik, which we have not seen with other agencies. We have worked with quite a few alternatives, including some big names and alot of money, but none have been as successful as Ubrik.”

Osaid Azeem
Candian University

“We worked with multiple marketing agencies and most of the time it was work on quantity of the leads and little emphasis was given to the quality of the leads. Once we started working with Ubrik, we saw the quality of the leads jump way higher even though the quantity came down leading to much better results in terms of conversion.”

Veena Shailaja
Al Ghurair University

Frequently asked

What are the differences in targeting undergraduate vs postgraduate prospects?

Targeting undergrads and postgrads is quite different. Undergraduates are a larger group and look for campus life information on big platforms, with ads peaking after results. Postgraduates prefer professional insights through webinars and need ads year-round due to varied application cycles. Ad placements and timing vary accordingly.

How does the channel mix change across countries in the GCC in the higher education space?

The channel mix in the GCC varies by country. The UAE and Saudi Arabia favour digital channels like social media and search ads due to high internet use. Oman and Bahrain still use traditional media like print and radio alongside digital efforts. Adapting to each country's digital penetration, cultural preferences, and regulations is important.

What makes Ubrik’s PPC services different from other agencies?

Ubrik stands out by starting with a tailored growth strategy, doing in-depth competitive audits, and doing extensive keyword research. We offer live performance dashboards, rigorous A/B testing, and create conversion-focused landing pages and creative assets. Our dedicated team of five experts provides personalized service and strategic support, going beyond expectations to scale enrollments.

How does Ubrik ensure that PPC campaigns align with my institution's brand messaging?

We ensure alignment by collaborating closely with your team to understand your brand, values, and messaging. Our creative team develops ad copy and visuals that reflect your unique identity, and regular strategic meetings ensure continuous feedback and alignment. This approach guarantees that our PPC campaigns reinforce your brand and communicate your strengths to prospective students.

What is Ubrik's pricing model for PPC services?

Ubrik follows a flat retainer fee model, providing transparency and flexibility. Unlike other agencies, our fees are not linked to your budget spend, allowing you to scale your ads anytime without hidden costs. This transparent pricing helps you budget for marketing spend. We offer multiple payment options and discounts, including end-of-month, beginning-of-month, and quarterly payments, to fit your financial planning needs.