Higher education marketing is no longer just about brochures or campus tours. The future of recruitment and engagement happens digitally. With so much noise online, how can your institution get noticed? A digital marketing agency specializing in higher education can help cut through the clutter and build a lasting relationship with your target audience.
Grow Enrollments Now
Students have more choices than ever before. To stand out, your institution needs a strategic digital marketing plan that meets students where they are. Here’s what we do to ensure you reach the right audience:
We use digital ads that focus on the specific student demographic you're looking to attract—whether based on location, behavior, or interests.
Your institution’s website needs to rank well on search engines. We implement SEO strategies that improve your visibility and ensure prospective students find you first.
We create engaging, informative content that speaks to students at various stages of their decision-making journey, from research to application.
We harness the power of social media to build a community around your institution. Our campaigns create engagement, build brand awareness, and encourage prospective students to learn more.
We constantly monitor the performance of every campaign and adjust strategies based on data, optimizing for higher conversions and better results.
Once we’ve generated interest, we use automated email campaigns, retargeting, and personalized follow-ups to guide leads down the path to enrollment.
Step 1: Learn about your institution, your goals, and your ideal students.
Step 2: Analyze your current digital presence to identify strengths and weaknesses.Review your existing marketing channels and past lead generation efforts.
Step 3: Develop a clear strategy for enhancing your online presence and generating leads.
Step 1: Craft a marketing plan that aligns with your recruitment goals.
Step 2: Choose the most relevant digital channels to target your ideal student audience—whether that’s through search engines, social media, or email campaigns.
Step 3: Develop messaging that resonates with students, focusing on their aspirations and the benefits of choosing your institution.
Step 1: Implement the campaigns across chosen platforms, ensuring consistency and quality throughout.
Step 2: Monitor performance in real-time to identify opportunities for optimization.
Step 3: Adjust campaigns based on key performance indicators, ensuring you’re always on track to meet your goals.
Step 1: Continuously review campaign results and student engagement data.
Step 2: Refine messaging and targeting strategies to improve results.
Step 3: Regularly adjust campaigns to stay ahead of competitors and ensure the best return on investment.
Optimizing performance across marketing and admissions for a Dubai university.
Marketing Efficiency increased by 25% in the first year and dropped CAC by half resulting in higher enrollments. This was achieved through a comprehensive Sales & Marketing alignment on HubSpot CRM, optimizing ad platforms across campaigns, automated lead nurturing, creation of live reporting dashboards and more.
Return on Investment
Reduction in Marketing Spends
Increase in efficiency
We specialize in digital marketing for the higher education sector, helping schools and universities attract, engage, and retain students. Here's why we’re the right fit:
We don’t offer cookie-cutter solutions. Each marketing strategy is customized to suit your institution’s needs and target audience.
With years of experience working with educational institutions, we understand the unique challenges of student recruitment and know how to tackle them effectively.
We focus on measurable results. We track every aspect of your campaign to ensure your marketing dollars are driving real value—more leads, better engagement, and higher enrollments.
Our team works closely with your institution to ensure our marketing efforts align perfectly with your goals, making the process smooth and hassle-free.
Ubrik's approach to higher education promotion is distinct due to our specialized understanding of the sector's unique challenges and opportunities. We combine broad marketing expertise with specific knowledge of student recruitment cycles, academic program nuances, and the motivations of prospective students, leading to more relevant and impactful strategies.Ubrik pinpoints and targets suitable leads for education institutions by analyzing ideal student profiles, considering academic interests, demographic information, online behavior, and career aspirations. We employ data-driven methods to identify individuals most likely to be interested in your offerings.
Ubrik measures the success of digital promotion efforts for education through a variety of key performance indicators. These include website traffic, lead generation, application numbers, enrollment figures, engagement rates, cost per acquisition, and the overall return on investment, tailored to the specific goals of each campaign.
Ubrik assists with both undergraduate and graduate recruitment promotion. We develop distinct strategies that address the different needs and decision-making processes of these student populations, utilizing targeted messaging and appropriate channels.
Ubrik focuses on a range of channels for higher education promotion, including search engine marketing, social media advertising and engagement, content marketing, email campaigns, and website optimization, selecting the most effective mix to reach target audiences.
Yes, Ubrik offers SEO services for higher education websites. We work to improve organic visibility in search engine results, driving more qualified traffic to your site and enhancing your online presence.
Ubrik targets international students through digital marketing by identifying relevant online platforms, tailoring messaging to cultural nuances and academic interests, utilizing geo-targeting capabilities, and providing information relevant to international admissions processes.
Ubrik can help improve student retention through digital campaigns by fostering engagement, providing relevant resources and support information, building a sense of community, and using personalized communication to address student needs.
Ubrik tracks and reports campaign performance through detailed analytics and regular reporting. We provide clear insights into key metrics, campaign progress, and recommendations for optimization, ensuring transparency and data-driven decision-making.
Ubrik team went above and beyond to present several ideas over and above the brief we had given them.They also look beyond the scope of work on how to improve, everything within the system from admissions to alumni to recruitment.
Rania Itani
Head of Marketing & Business Development
The University of Manchester
