As a top education marketing agency in Middle East, we craft strategies that drive lead-to-enrollment conversions at every step. We understand that turning leads into student enrollments is your main challenge, and our expertise achieves the impactful results you’ve been aiming for.
Grow Enrollments NowOur campaigns are focused on achieving higher marketing ROI.
Education marketing isn't just about drawing students in; it's about engaging them throughout their entire journey. At Ubrik, we refine conversion paths from initial interest through to enrollment, ensuring a smooth and cohesive experience for each potential student.
Our tailored strategies support prospects at every stage, driving higher enrollments and maximizing student lifetime value.
Instead of merely increasing ad spend, Ubrik prioritizes acquisition efficiency and the development of robust organic channels that provide lasting ROI year after year.
Optimizing performance across marketing and admissions for a Middle East university.
Marketing Efficiency increased by 25% in the first year and dropped CAC by half resulting in higher enrollments. This was achieved through a comprehensive Sales & Marketing alignment on HubSpot CRM, optimizing ad platforms across campaigns, automated lead nurturing, creation of live reporting dashboards and more.
Return on Investment
Reduction in Marketing Spends
Increase in efficiency
Education marketing in the Middle East is distinctive due to a highly diverse audience comprising both local and expatriate populations. This multicultural dynamic requires tailored strategies that respect local traditions while appealing to international students. Additionally, there's a strong emphasis on digital transformation, as the region is experiencing rapid growth in online and blended learning programs.
Social media platforms like Instagram, LinkedIn, and Facebook are highly effective, particularly for targeting students and young professionals. Additionally, WhatsApp has high engagement rates for direct communication. Google Ads and YouTube are also influential, as search engine use and video consumption are high in the region.
Content localization is crucial for connecting with diverse audiences in the Middle East. Translating materials into Arabic and culturally adapting visuals and messaging builds trust and relatability, especially in markets like Saudi, Oman, Kuwait Bahrain, where local language and customs play a significant role.
Trust can be built through transparency in messaging, showcasing successful alumni stories, and providing clear information about programs, career opportunities, and accreditations. Hosting webinars, Q&A sessions, and offering campus tours (both virtual and in-person) are effective ways to engage students and parents.