Background

The Airport Show is one of the region’s flagship aviation Exhibition.
Reed Exhibitions were looking to assess the impact a digital campaign would have on their bottom line in terms of visitor footfall and number of total exhibitors, while being cost-effective.

Execution

We created a customized digital marketing campaign for Reed Exhibitions, maximizing reach with the available budget. This was deployed via search engine, social media, and banner ads. Exhibitors and visitors were targeted in separate campaigns. We achieved a 30% increase in the number of registrations over the previous year’s event.

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