Background

Having minimal engagement & localized feel, the brand has been revolving around appealing audience segments who are less influenced towards sales and less engagement via the page’s existing communication.

Brief

To break this barrier and penetrate untapped prospect communities, Ubrik Media proposed to connect Hyundai with the UAE residents via a makeover that is ‘made in UAE’.

 

By gradually replacing content that was far-fetched to this geo, the brand was presented a strategy shift to adopt a unique user centric approach, visual makeover, and localized flavour within posts.

Execution

  • Focus shift to incorporate fresh ideas & post formats
  • Incorporate variety within post types from Facebook live broadcast to in-house video’s
  • Kick-start organically to bring out full potential from the page
  • Increased frequency without losing quality

 

The above action plan led us to establish new benchmarks having created a 1% higher engagement rate compared to Hyundai’s last three months with absolutely no paid activity.

User engagement