Brief

Produce content stream for the @EY_MENA Twitter handle and EY LinkedIn that enhances  engagement and increase followers with EY’s target audience. The content needed to focus on regional events (like Entrepreneur of the Year) and reports on nationalization, Islamic banking etc.

Execution

We created B2B bilingual content with a focus on increasing reach and engagement in the region. The growth strategy paid off well as seen below.

Top-performing tweets were the EOYKSA finalist announcements. Tagging the contestants’ twitter accounts helped increase reach and therefore the number of re-tweets.

Also an impressive 6%Increase in number of influential Twitter users following @EY_MENA