Background

DAMAC Properties was established in 2002 as a luxury real estate developer providing unrivalled living experiences in Dubai, UAE. The Company has grown to become one of the foremost luxury developers with projects spanning the GCC, the wider Middle East and the United Kingdom.

DAMAC Properties now develops multi-million square-foot golf course communities, high-end and high-rise private apartment towers, ‘limited edition’ living experiences with global brands such as Versace, Fendi and Bugatti, as well as operating and managing serviced hotel apartments and fully-fledged five star hotels in collaboration with Paramount Hotels & Resorts

Since its establishment, DAMAC Properties’ goal is to be at the forefront of luxury real estate development. During this time we have strived to build a reputation for delivering the highest quality properties in Dubai and are now amongst the Middle East’s leading developers.

— Hussain Sajwani, Chairman Damac Properties

Ongoing Brief

Attract and build a database of high net-worth Individuals (HNI) from GCC, Africa, Russia, and other Commonwealth of Independent States (CIS) countries, who may be interested in investing ‘tax-free’ in DAMAC’s flagship UAE projects.

Execution

With a step-by-step behavioral approach we used digital ads, re-targeting, and email marketing to turn the company website into Damac’s biggest lead-generator averaging 2000+ leads/month.

250+

Ad Campaigns

33

Countries Covered

10

Languages

2.000+

Monthly Web Leads

Conversion Optimisation

We measure and optimise the campaigns with a clear goal of Lead Generation. Media is planned & bought across highly relevant portals and social media.

Ad-Banners across prominent websites, facebook ads & twitter sponsored tweet, in multiple languages.

Multi-lingual  email campaign & newsletter.