Background

In 1987 Aster DM Healthcare started off as a single clinic. In 28 years it has evolved into one of a the largest integrated healthcare providers in the region. Today, it provides healthcare services to patients in the MENA and Asia-Pacific region, through its network of 16 Hospitals, 85+ Clinics and 180+ Pharmacies.

The growing Aster DM Healthcare under the leadership of Dr. Azad Moopen, has multiple sub-brands – like Aster Hospital, Aster Clinic, Aster Pharmacy, Access Clinic, MedCare Hospital, Aster MIMS, Aster MedCity, etc.

Brief

Aster DM Healthcare required a unified look and feel across their various digital platforms. The objective was to create a consistent user experience across their multi-brand portfolio.

Execution

We created digital brand guidelines that defined how a user will have a consistent experience when interacting with Aster DM Healthcare digitally (Web, Mobile and Social media).